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What Makes B2B Content Remarkable for Buyers?

What Makes B2B Content Remarkable for Buyers?

Source: Kissmetrics Blog It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about? Making B2B content engage and actually drive more leads. How bleak does the situation look? Not good. Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends reportRead more about What Makes B2B Content Remarkable for Buyers?[…]