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Build a Startup in 54 Hours Fri November 4th

Build a Startup in 54 Hours Fri November 4th

Startup Weekend SCV is a unique opportunity for developers, designers, and business people to team up and build a startup in just 54 hours! This event that happens all over the world can help you get from zero to a new company by Sunday night! The event will take place during the weekend of Friday, November 4 – 6, 2016, starting at 6:30 pm.

What Makes B2B Content Remarkable for Buyers?

What Makes B2B Content Remarkable for Buyers?

Source: Kissmetrics Blog It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about? Making B2B content engage and actually drive more leads. How bleak does the situation look? Not good. Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends reportRead more about What Makes B2B Content Remarkable for Buyers?[…]

How to Persuade SaaS Customers When They Hate All Your Pricing Options

How to Persuade SaaS Customers When They Hate All Your Pricing Options

Source: Kissmetrics Blog Your pricing options suck. At least that’s what some of your consumers think. They like your products. But the pricing packages aren’t meeting their expectations. Customers may enjoy one feature, but it isn’t included in a specific package. Or maybe they admire the pricing but prefer different benefits. “Pricing is a movingRead more about How to Persuade SaaS Customers When They Hate All Your Pricing Options[…]

How Your Sales Team Can Leverage Content Marketing to Close More Leads

How Your Sales Team Can Leverage Content Marketing to Close More Leads

Source: Kissmetrics Blog There’s been a long-standing division between sales and marketing that’s frequently discussed but few organizations have been able to resolve. On the ground it might seem like an age-old cultural friction but a survey conducted by Demand Gen shows us this lack of alignment between sales and marketing will directly impact yourRead more about How Your Sales Team Can Leverage Content Marketing to Close More Leads[…]

What Top Companies Know About Analytics (That You Don’t)

What Top Companies Know About Analytics (That You Don’t)

Source: Kissmetrics Blog Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step further by not only relying on it to make sound decisions when opportunities present themselves, but making it the absolute core of every impactful business decision. And their analysisRead more about What Top Companies Know About Analytics (That You Don’t)[…]

4 Ways to Reduce Churn With Email Campaigns

4 Ways to Reduce Churn With Email Campaigns

Source: Kissmetrics Blog Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue will come from just 20% of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain value. To keep ecommerce consumers in the sales cycle, create emailRead more about 4 Ways to Reduce Churn With Email Campaigns[…]

How to Use Release Notes to Drive Feature Adoption

How to Use Release Notes to Drive Feature Adoption

Source: Kissmetrics Blog Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope for more users, greater engagement, and achieving milestones towards success. So how do teams communicate these big announcements to their users? A blog post, an unread notification, an email,Read more about How to Use Release Notes to Drive Feature Adoption[…]

5 Strategies to Entice Consumers to Binge-Watch Your Product Videos

5 Strategies to Entice Consumers to Binge-Watch Your Product Videos

Source: Kissmetrics Blog Continue watching. These two words are infamous in the world of video streaming. When consumers are hooked, they want more to watch. “Content marketers should consider the binging trend a sort of case study. All of the elements that make us binge are lessons,” says Kari Matthews, a content writer for technologyRead more about 5 Strategies to Entice Consumers to Binge-Watch Your Product Videos[…]