Introduction
Ever wondered why some consumers are die hard advocates for a particular brand? For example, the guy who owns the Iphone 6, Macbook, and the Apple Watch; Or the woman who orders her books AND groceries off of Amazon.com. Brands like these have established a strong brand loyalty by identifying a defined demographic and earning their trust with clever advertisements and quality products. Let’s take a further look into why we love brands:
Why We Love Brands
Survey reveals which brands consumers are most loyal to.
Brand Consumers Love
20% of respondents singled out Apple as a brand they could not live without. Other top choices include: Amazon.com, Google, Coca Cola, Target, Starbucks, and Microsoft.
What Drives Loyalty?
- 72% Service
- 88% Quality
- 50% Price
- 45% Convenience
How Consumers Show Brands The Love?
- 78% Spread the love
- 68% Buy More
- 54% Refuse to buy other products. (No Thanks!)
Rewarding Loyalty
62% of respondents don’t believe companies are doing enough to reward loyalty while 1/2 would consider buying more for rewards.
When is the most critical time for a company to gain loyalty?
The Customer Lifecycle
- 11% Before I buy
- 49% First Purchase.Begin Service
- 40% When resolving issues
- 1% When I consider competitors.
*Source: 2012 Brand Loyalty Survey, conducted by ClickFox
Quiksnip is a social media marketing agency based in Los Angeles, California. They provide administrative assistance to startups trying to grow their online presence.